In my Final Advertising course project, there are several lines that I need to settle with..
Here are the list in the course :
- Bussiness Card
- Envelope
- Letterhead
- VIP Business Card
- ID Card
- Contest Form
- Feedback Form
- Notepad
- Receipt
- Uniform
- Voucher
Above The Line
- Bus
- Lorry
- Banner
- Billboard
- Bunting
- Label
- Box packaging
Below The Line
- Brochure
- Direct Mail
- Flag Line
- Flyers
- Magazine Advertisement
- News Paper Ad
- Phamplet
- Poster
- Mug
- Keychain
The Design examples I have made for the lines
The must have item for a company is the LOGO. A logo is from Greek : WORD/ IMPRINT.
Logo is a graphic mark, emblem or symbol commonly used by a commercial enterprises, organization and even individuals to aid and promote instant public recognition.
Stationary
A company won't be perfect if there are no Company items such as Business Card, Envelope Letterhead, and VIP Business Card
The Corporate Items
Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to use corporate brand equity to create brand recognition.
Logo is a graphic mark, emblem or symbol commonly used by a commercial enterprises, organization and even individuals to aid and promote instant public recognition.
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| The Company Logo |
A company won't be perfect if there are no Company items such as Business Card, Envelope Letterhead, and VIP Business Card
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| Business Card |
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| The envelope |
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| The Letterhead |
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| The VIP business card |
Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to use corporate brand equity to create brand recognition.
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| Contest Form |
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| Feed Back Form |
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| The notebook |
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| Receipt as a payment proof |
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| Uniform for people to recognize |
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| The gift voucher |
Above The Line
ATL is a type of advertising through media such as television, cinema, radio, print, and Out-of-home to promote brands or convey a specific offer.
ATL is a type of advertising through media such as television, cinema, radio, print, and Out-of-home to promote brands or convey a specific offer.
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| Ad through the bus |
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| Ad through the lorry |
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| Ad through the buntings |
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| Ad through the Billboard |
The Packaging & Labeling
"Packaging" redirects here. For other uses, see Packaging (disambiguation).
UK Risperdal Tablets 2000 in a blister pack, which was itself packaged in a folding carton made of paperboard. Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells.[1] In many countries it is fully integrated into government, business, institutional, industrial, and personal use. Package labeling (American English) or labelling (British English) is any written, electronic, or graphic communication on the package or on a separate but associated label.
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| The box Packaging |
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| The Labeling |
Below The Line
Below the Line uses less conventional methods than the usual specific channels of advertising to promote products, services, etc. than Above the Line strategies. These may include activities such as direct mail, public relations and sales promotions for which a fee is agreed upon and charged up front.
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| Ad through Poster |
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| Ad through Brochure |
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| Ad through the flier |
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| Ad through news paper |
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| Ad through Magazine |
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| Ad through flag lines |
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| Direct Mail |
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| Ad through the phamplet |
Souvenir
A souvenir (from French, for a remembrance or memory), memento, keepsake, or token of remembrance is an object a person acquires for the memories the owner associates with it. A souvenir can be any object that can be collected or purchased and transported home by the traveler as a memento of a visit. While there is no set minimum or maximum cost that one is required to adhere to when purchasing a souvenir, etiquette would suggest to keep it within a monetary amount that the receiver would not feel uncomfortable with when presented the souvenir. The object itself may have intrinsic value, or simply be a symbol of past experience. Without the owner's input, the symbolic meaning is invisible and cannot be articulated.
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| Ad through the Mugs |
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| Ad through the Key-chain |
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| Ad through the Calendar. |
